Regional Director

Jayne is an Assistant General Manager within an international hospitality franchise, working in a compliance and customer focused environment that requires consistent adherence to operational standards and regulatory frameworks. She has extensive experience building and running independent businesses, including a retail venture in a tightly regulated sector in Jersey, Channel Islands. This work has given her first hand insight into operational management, customer engagement, and navigating complex systems. In addition, she serves as a trustee of The I AM Billy Foundation, contributing governance insight and strategic guidance. Jayne leads with a focus on clarity, responsibility, and effective engagement within a regulated environment.

Marketing Director

Peadar, an accomplished IT technician and AI enthusiast, has engaged with both industry professionals and policymakers to develop and establish industry standards for various highly complex processes. His extensive skill set encompasses securing sensitive data in accordance with GDPR regulations, and in a separate role managing controlled drugs for double-blind placebo clinical trials at Northern Ireland's first multi-billion pound pharmaceutical corporation. This distinct professional background positions him as an exceptional candidate to contribute to TRACD.

Compliance Research & Content Writing

Edvin Brnčić holds a Master’s in Leadership & Change Management from Vrije Universiteit Amsterdam. His research focused on the Dutch tolerance model as a framework for regulated cannabis systems. With over five years’ industry experience, he connects market insight with government-led initiatives. He has authored widely published articles on cannabis reform, policy, cultivation, and CBPMs. Edvin is dedicated to developing high-standard, ethically governed frameworks that align innovation with regulatory compliance, public accountability, and long-term societal benefit.

Press Relations

Jimmy Nicholls is a seasoned journalist and communications expert with over a decade of experience analysing and reporting on technology, finance, defence, and politics. His work has appeared in prominent outlets including The Spectator, UnHerd, and Jane’s Defence Weekly. He developed an early interest in the cannabis sector while covering the rise of CBD for The Grocer. jimmy@tracd.co.uk